Episode #11: “Official State Cultural Diplomacy of Ukraine. Volodymyr Sheiko”

 

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Short description

We talk a lot about the power of horizontal cultural connections, but what about state cultural diplomacy?

In the fifth episode of the “Culture Against Aggression” podcast, we discuss with Volodymyr Sheiko the Director General of the Ukrainian Institute, about state work in the field of culture abroad, new Ukrainian cultural narratives, and directions we need to focus on.

How does the demand for Ukrainian cultural products correlate with success on the front lines? What cultural messages are foreigners willing to accept, and which ones have they grown tired of? Where does Ukraine currently stand on the global cultural map? Why is radicalism and straightforwardness a losing option?

Contents:

  • What the Ukrainian Institute is engaged in
  • How the institution’s activities have changed after the full-scale invasion
  • Is there a focus on culture? The state’s position on culture during wartime
  • Cultural diplomacy policies
  • Why culture is not included in Ukraine’s recovery plan
  • Where is currently Ukraine on the world’s cultural map
  • Interesting findings from research on russian cultural propaganda
  • How russia monitors Ukrainian cultural diplomacy
  • Adaptability in communication: what works and what is no longer relevant in cultural diplomacy
  • How the Ukrainian Institute prioritizes countries for cultural diplomacy
  • How the demand for Ukrainian cultural products correlates with success on the front line
  • How much time is needed to build sustainiable connections with foreign institutions
  • What needs to be done to be recommended by the Ukrainian Institute
  • Advice for a hypothetical colleague from another country facing a similar wartime situation
  • Personal experiences of war

Please, subscribe and share with those who want to know more about Ukraine.

“Culture Against Aggression” is the project of Gallery 101 in partnership with Radio SKOVORODA and with the support of our exclusive sponsor Chicago Atlantic whose impact investment strategy Trident is building homes for Ukrainians and expanding the country’s industrial capacity, laying the foundation we need to revitalize Ukrainian culture and commerce.

• Host and author Marta Trotsiuk (on LinkedIn)

Please, subscribe and share with those who want to know more about Ukraine.

Podcast “Culture Against Aggression”

Documenting Ukrainian Culture During Wartime

‘Culture Against Aggression’ is a research-oriented, documentary, and social project aimed at creating the most comprehensive picture of cultural resistance and the functioning of Ukrainian culture during a full-scale war, for the purpose of analysis, improvement, and unification of efforts.

⫸ This project is a continuation of the initiative ‘Culture Against Aggression,’ which started as a Telegram Group created by Marta Trotsiuk on the 5th day of the full-scale war. This group includes more than 1500 representatives from the fields of culture and creative industries, serving as a platform for discussions and joint actions on topics of cultural diplomacy and countering Russian cultural influence worldwide.

⫸ In the podcast, Marta engages with guests – the most active representatives from various cultural spheres – discussing how Ukrainian culture reacts, fights, and operates during wartime.

‘Culture Against Aggression’ is a project of Gallery 101 in partnership with Radio Skovoroda, supported by ZMIN Foundation and our exclusive sponsor of the second season Chicago Atlantic whose impact investment strategy Trident is building homes for Ukrainians and expanding the country’s industrial capacity, laying the foundation we need to revitalize Ukrainian culture and commerce.